You do not require to be a digital marketing geek to comprehend how fast the trend of mobile web surfing has distracted by the recent times. Part of the recent studies reveal world wide web traffic which comes from mobile platform accounts much more 15% of the total visitors and it is on the rise. So, what does this mean for you? Well, it can be a wake-up call if you have not done anything to discuss the mobile web browsers. Since, the number of mobile web users has risen so drastically, you really should develop a mobile version of your website for your target audience to stop them connected, on the step!
What Should You Do?
For hooking in internet audience at large, you can have a different website for mobiles as well when it comes to desktops, tablets and apple ipads. This will work fine provided you have adequate time and patience to update all the versions regularly. But having a website developed for each single device and keeping them updated is a great ordeal and ideally, you ought to have one website, which runs off one CMS, readjusts itself in different screen sizes of varying devices. Herein, you can embrace two proven techniques – Responsive Web Design (RWD) and Adaptive Web design (AWD). Although there are certain similarities between the two techniques, yet they differ in varying ways.
What is Responsive Web design?
Responsive Web Design is really fad but a trend that existed for quite a while now. To put it simply, responsive design designates a web layout wherein the content, images along with the other designing elements stay the same, but shrink immediately to adjust light and portable specific screen size. In responsive type, the content can be managed from CMS and it is quick, easy and cost efficient solution which can be implemented without hassle.
However, if your website has large files like high resolution images and videos, it will take too much time to load on a mobile phone and this is while the Adaptive designing steps when it comes to.
What is Adaptive Web page design?
Adaptive design is significantly newer concept in a. Essentially, this technique adapts to what displayed in the devices, depending upon the devices’ capabilities and its’ display size. In this form of web lay-out, inspite of the undeniable fact the content remains same, there are certain changes that appear in the style elements, depending whether users are accessing the site from a desktop computer or through a mobile device or tablet. In adaptive type, varying layouts are used, including few ‘Responsive’ elements which reduces the different number of templates. In extreme notions, adaptive layouts completely rephrase the content and adjust/remove excess images and video files.
Adaptive Design for the online is yet to gain in popularity in the industry, but the concept is genuinely seeking new heights, in times to come. The end-goal is to enrich the user-experience, to its most important. However, there are certain cons of AWD practice.
Adaptive websites cost more compared to responsive designs
AWD can goof up the entire feel of the website if it isn’t backed up by proper planning.
Since AWD re-adjusts the elements of design and even reword content, it might bring in brand inconsistency and confuse your target audience when they see different interfaces on varying accessories.
So what’s The Bottomline?
While Responsive design can be the perfect solution which simplifies the information provided on a website by adjusting itself to varying screen sizes, the adaptive type is significantly more user-focused. In years to come, the lot more than 50% of broad users will use their mobile devices to surf the world wide web and hence it is preferable to blend adaptive web lay-out techniques with responsive elements to leverage the net visibility, engage the point visitors and leverage the conversion coefficient.
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